New Shopify brand, May to Aug 2026
0 → EGP 2.22M
Launched from an empty ad account and scaled to over two million in gross sales in four months.
4 months2,620 ordersFrom zero
OmarElnawwam
Media buyer and creative strategist. I run Meta and TikTok ads for e-commerce brands, plan the creative that goes into them, and count the cash, not the clicks.
Brands I've worked with
The short version
Two years in, self-taught first, agency second, freelance since. These are the numbers I'd put my name on.
2M+EGP in Meta ad spend managed across my accounts in 2026
2.22MEGP in gross sales for a brand that started at zero
25xROAS held while doubling a store's monthly sales
+207%sales growth in one month
Dashboards, not promises
Real Shopify and Ads Manager numbers.
Shopify store, Meta ads
2x sales at 25x ROAS
Sales went from EGP 349K to EGP 697K and orders from 299 to 587. I restructured the account, moved budget into the high-ROAS campaigns and optimized for purchases only.
+99% sales+96% orders25x held
Online store, Aug 2026
EGP 1.03M
Tripled monthly revenue in August through scaled Meta spend and a higher-converting store.
+207% sales1,154 orders3.17% CVR
E-commerce brand, Aug 2026
EGP 702K
Grew monthly sales more than 17x, with orders growing even faster than revenue.
+1.7K% sales728 orders+2.8K% orders
E-commerce brand, Aug 2026
EGP 477.8K
Nearly tripled monthly sales while conversion rate climbed by a third.
+187% sales258 orders+32% CVR
New startup launch, Aug 2026
EGP 335.6K, then sold out
A brand-new store's launch that sold out in its first 10 days. On Meta, EGP 14K in spend brought back EGP 290K in purchases.
20.5x ROAS100 ordersSold out
Meta Ads Manager, May 2026
9.65x ROAS
EGP 532K in purchase value from EGP 55K in ad spend, across four campaigns in one month.
9.65x ROAS497 purchasesEGP 111 per purchase
The creative is the targeting now
Meta and TikTok find the buyers on their own. What they can't do is make someone stop scrolling. That part is creative strategy.
Most brands hire one person to run ads and someone else to make them. The buyer sees what's working in the numbers, the creative team never hears about it, and the next batch of ads is a guess.
I do both. The same person reading your ad account decides what to make next, so every result feeds straight into the next brief. No handoff, no guessing, no copying whatever competitors are running in the Ads Library.
You still keep your designers, photographers or UGC creators. I give them briefs built on data, so what they shoot is made to sell.
A media buyer only
- Waits for new ads to arrive
- Tweaks budgets and audiences
- Copies what competitors run
- Scaling stops when ads get tired
Buyer and creative strategist
- Decides what gets made next
- Tests angles, not just ad copies
- Finds hooks from your own customers
- Fresh winners keep scaling going
01
Research
I dig through reviews, comments, DMs and competitors to find what your customers actually care about, in their words.
02
Angles
Each insight becomes a clear angle: a problem, a desire, an objection or a moment your product fits into.
03
Briefs
Every angle gets a brief with hooks, format and script, ready for your team or creators to shoot.
04
Test and learn
I launch, read which angle wins on real revenue, and that result shapes the next round of research.
Platform ROAS isn't profit
A purchase in Ads Manager isn't money in your account yet. Orders get cancelled, refused, returned or never picked up, especially on cash on delivery, and the ROAS on the platform is rarely the ROAS in your bank.
So I reconcile every campaign against delivered and paid orders, not platform purchases. Budget goes where the real cash comes from.
Drag to see how refused and returned orders change the real return. Example figures.
How I work
No long retainers before we know it works. We start with the account, then the numbers decide.
01
Audit
I go through your ad account, store and delivery data and find where the money is leaking.
First week02
Rebuild
New account structure, fresh creative angles and budget moved to what actually delivers.
First 30 days03
Scale
Weekly reconciliation of spend against real revenue, new creative every cycle, and more budget behind what's winning.
Ongoing
One person. Ads and creative.
I'm not an agency and I don't hand your account to a junior. When you work with me, I'm the one inside your Ads Manager every day.
I taught myself media buying, sharpened it in an agency, then went freelance to work closely with a small number of brands. Over time I realised the ads that scale are decided before launch, in the angle and the brief, so I took over the creative strategy too.
Let's see if we fit
I take on a few brands at a time, wherever you sell. Tell me about yours and I'll reply on WhatsApp.